We don’t want to be the exception: how to build a lasting presence of women in motorsport

Motorsport has long been a male-dominated arena. When we look at racetracks, pit stops, or engineering teams, women still seem to be exceptions—exceptions that only confirm the rule. But do we really want their presence to remain an exception? Shouldn’t we rather strive for a world where women’s participation in motorsport is natural and integral?

The barriers that still divide

Stereotypes remain stubbornly entrenched. “Motorsport and automotive are men’s domains” — this belief still goes unchallenged in many environments. Lack of role models, low visibility of women in the media, limited access to training and funding make the path for women in motorsport much harder than it should be. Added to this are mental barriers — internal doubts that clip wings before women even get behind the wheel or stand at the engineer’s desk.

Building the foundations for women's lasting presence

Lasting change requires a systemic approach. First and foremost, we need education — programs that not only attract young girls to motorsport but also equip them with skills and confidence. Academies and workshops, mentoring by experienced women and men who understand the industry’s specifics, can be key here.

Equally important is the implementation of inclusive policies in teams and organizations — not just as slogans but as concrete actions with measurable goals. Increasing visibility of women in media, sharing their success stories, breaking stereotypes through communication is another crucial step to changing the narrative. Financial support and sponsors dedicated to women build real opportunities for growth and career development.

Practical solutions on the road to equality

What concrete steps can teams, organizations, and the whole motorsport ecosystem take so that the lasting presence of women stops being an exception?

1. Educational and Training Programs

   • Creating dedicated academies for young women interested in motorsport, covering driving skills, technical knowledge, and management aspects.

   • Introducing STEM workshops aimed at girls, combining science, technology, and motorsport.

2. Mentoring and Networking

   • Establishing mentoring programs where experienced women and men support younger generations.

   • Organizing networking events and panel discussions to build community and share experiences.

3. Inclusion and Equality Policies

   • Implementing clear gender equality policies in teams and motorsport organizations, with regular progress reports.

   • Setting KPIs related to women’s participation in various roles and their career advancement.

4. Visibility and Communication

   • Actively promoting women in industry media and social networks, showcasing their stories and achievements.

   • Running campaigns against stereotypes and discrimination.

5. Financial Support

   • Encouraging sponsors to invest in women-focused programs.

   • Creating grants and scholarships for women at different career stages in motorsport.

6. Regulatory and Organizational Changes

   • Cooperating with governing bodies (e.g., FIA) on regulations promoting equality and inclusion.

   • Encouraging teams to build work cultures that support diversity and prevent harassment and discrimination.

7. Community Engagement

   • Educating fans and motorsport communities to support diversity and create a positive environment.

   • Organizing local events and initiatives promoting women’s participation in motorsport.

Inspiring examples and paths to follow

Fortunately, we are beginning to see that change is possible. Projects such as the W Series or Racing Women initiatives effectively increase women’s participation in motorsport. Stories of women like Jamie Chadwick, Tatiana Calderón, and other ambassadors show that passion, talent, and determination can break down barriers. But it’s not only about individual success — it’s a signal to the whole industry that women belong here.

The role of the entire ecosystem

Building a lasting presence of women in motorsport is a task for the entire community — from teams, sponsors, media, to fans themselves. Changes in regulations and sports policies are necessary to promote equality and inclusion. We cannot forget the role of education and awareness across the ecosystem — they create a culture that either nurtures diversity or hinders it.

A future that can be different

Work on lasting women’s presence in motorsport is a long-term process requiring commitment, patience, and continuous improvement. We must monitor the outcomes of our efforts, learn from mistakes, and adapt strategies. Most importantly, mindset and culture change must become the foundation of this journey — so that diversity is not seen as an exception but as a natural added value.

Conclusion

We don’t want women in motorsport to be exceptions — we want their presence to be the norm. This is a task not only for women fighting for their place but for the entire motorsport community. Together, we can build an environment where everyone, regardless of gender, has equal opportunities to develop their passion and talent. Because the true strength of motorsport lies in its diversity.

Presence of women in motorsport - Photo by Diego Gavilanez on Unsplash